Why Push Notifications Beat SMS in Kenya

For years, SMS was the king of direct marketing in Kenya. But times are changing. Customers are overwhelmed with promotional text messages, leading to "banner blindness" for SMS.

The Cost Factor

Every SMS costs money. When you're blasting thousands of customers, those costs eat into your margins. Push notifications through an app are virtually free, allowing you to engage more frequently without breaking the bank.

Rich Media and Interaction

An SMS is just text. A push notification can include a vibrant image of your new stock, a quick poll, or a direct link to a digital coupon. The engagement rates are significantly higher.

Respecting Their Space

App users have opted in to hear from you. They downloaded your app (or followed you on mypple) because they want your updates. It feels less intrusive than a random SMS.