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Wanjiku N.
Community Manager
A bad review can sting, but what's worse is a bad review you could have prevented. Setting up a direct, private feedback channel is crucial.
If a customer is unhappy, they shouldn't have to search for your email address. An in-app feedback button means they can vent directly to you while they're still in the store.
When you reply quickly to private feedback, you often turn an angry customer into a fiercely loyal advocate. It shows you genuinely care about their experience.
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